Wildern Marketing Project - Session 1

This week my Year 9 pupils started their marketing project. I gave them the theme of Wildern school and said they could advertise anything to do with the school.

The first session today was planning. Pupils had to decide what they were going to advertise and how they were going to do it.

At the start of the lesson I got them to write down as many adjectives as they could that they had seen heard or used in marketing. Each managed about 6 words and all included the word "amazing". To help them out, I showed them some example adverts. The M&S food advert being particularly useful to them..

I then showed them the T Mobile advert "Welcome Home". 

When I asked them whether this was a good advert or not, only half a dozen said yes but the rest could not decide either way. We talked about whether they would know what it was advertising had the T Mobile advert not come up at the end and decided probably not. However a pupil pointed out that it did keep you interested as you tried to work out who it was by. We also talked about how memorable it was and that every student instantly recognised it.

I am hoping that showing them this advert will prompt some of them to make more obscure adverts for Wildern rather than just filming at locations around school. We shall wait and see...